EFFECT OF LOGO ON SALES
People are more likely to buy your product/service if they like your logo.
When owners of businesses first get started, their logo is often one of the things they might not consider the impact of enough. Many think of advertising strategies, promotions to attract customers, hiring staff, creating mission statements and might not think the logo is at the top of the list. Often times, the logo is something that is created without any strategic thought or planning. But the fact is that logos matter, and the way your business logo looks can influence customers in either a positive or negative way.
Some skeptics may argue that a business logo primarily serves to identify a company and service is what really matters. While that’s true, both real world observations and psychological studies have shown this to be only part of the story. While you can control the perception of your company, it’s impossible to completely control how consumers will react to your branding. Your business must be sold to clients but your branding sells itself.
Strong branding strategy is an essential element of success, and the most critical way to present the business is the logo. We live in a world where visual marketing has taken over. Moreover, some surveys show that consumers are more likely to purchase the desired product if they like the logo. In many cases it is easier to forget the name of the company than what the logo looks like.
The logo, therefore, should be designed to relate to customers and make them develop a visual memory of the company. When customers see the logo, their first impression may be either positive or negative, and this may be a significant factor in the decision whether to make a purchase. If the logo brings negative feelings they may not purchase the product.
Time for a Logo Redesign?
Not only is a logo pivotal for your company’s exclusive branding and unique identity, but a great logo will essentially be the flag bearer of your company’s strength, insinuating a visual story that will communicate with consumers and reflect core business values.
But why should you require your existing logo revamped when it has been rendering good performance all throughout?
Because businesses evolve with time and your logo must be insightful, impactful, memorable and blend or vie with modern trendy designs reaching out to your target audience whom you have been trying to convey your company product or messages.
Just like Apple, eBay, Starbucks, MacDonald’s or Nike, went ahead to abandon their yesteryears logo with a view to stay relevant with growing modernization, your company logo should also be configured in a fashionably sleek and minimalistic way so that it doesn’t look decade old but perfect.
Now let us look at 5 top reasons why you need compelling logo redesign.
1) The Logo has become obsolete
If your platform is functioning with an outdated logo, it is not going to bode well for you. If your logo lacks enthusiasm or is weary, then it will send out an impression to your existing client base or future potential customers that your business is not agile anymore. You may have opted for a cheap logo solution during the emerging of your merchandise, but currently if it doesn’t have a modern look, then you’re basically out of sync with modern concurring trends.
2) Diversity in product line
When the commodities you’re supplying or services you’re offering have expanded in your field of operation, it must mirror in your logo. Along with any change in company’s partners, employees, offerings, values, aims and objectives, your logo must uphold a strong image of your past legacy with a blend of futuristic expanding capabilities exhibiting company flourishment without restraint.
Not only it will reposition you in the competitive market, but also accelerate your overall efforts in rebranding and polishing your impression.
3) Your logo is too complex to understand
Logos which appear with too much convoluted design pattern and intricate knots, do not submit well with consumers. If the public is clueless of what your logo is trying to represent, then its high time your logo needs some tweaking and redesigning with sufficient graphic measures. You must take into account the nature of your business or trade while developing your logo with intuitive creativity. If the logo is totally inconsistent with the industry you want to thrive in, the general public will fail to identify with your brand which in turns leaves them confused. Hence, recreating a logo will help land favorable impressions.
4) You’ve entered into a merger
By embarking on a merger, you’re signifying a new beginning or era of your operations and range of services delivered. With a view to render professional services among varied consumers, you’re now a part of a large conglomerate and that should reflect rigorously in strategizing to revamp your new logo in a synchronized fashion. The niche of your facilities should align smoothly with your new logo redesign which is not only critical to your company’s new identity or branding but also will deploy you as a major game changer in your pertaining industry. If you are successful in rethinking your new logo uniquely and credibly, any prospective client is bound to pay attention to your candidacy in the midst of plethora of contenders and hustling crowd. Therefore, after any serious merger, try to be acute, clarified and brighter in redesigning of the monogram to ensure dynamisms, tech-savvy and contemporary effects.
5) You have a new opponent
In the face of new competition, appropriate renovation of company branding can elevate you to newer levels and make all the difference! Before reorganizing your logo, rigidly take into account the design elements, certain colors, specific capitalization, distinctive symbols, wordmarks, geometric shapes, cleaner font, colorful icon, suitable shades, name stacking, etc. in order to construct your logo in a dramatically fresher updated look. Not only it will be a powerful tool that’ll go out into your websites, business cards, flyer and brochures but also give you a superior edge while delivering to your customers, fulfilling their aspirations and connecting with them emotionally.
A great logo represents a novel potential of boundless opportunities and endless possibilities that will speak many words without uttering. By embracing a new developed logo that truly works, you’re basically unlocking congenial atmosphere of rejuvenating yourself and your commerce in the midst of a fierce upward battle.
Reach out to your design expert to engineer a logo that not only recites your story or introduce you to untapped markets but also displays inspiration to everyone.
HOW TO CHOOSE AN EFFECTIVE LOGO
People will judge you by your logo. Put the work in to get it right.
A logo should be memorable and unique.
It should work well on different color backgrounds and stand out.
It should be easy to recognize it at a small size. Logo's are provided in vector format meaning they are based on mathematical points not pixels so they won't get blurry no matter what size you make them.
It should be appropriate for the business you are representing. Don’t pick a style that has nothing to do with your brand. Think about what your brand represents. Translating that into a symbol is a fun adventure. It's about bringing your personality to the marketplace.
Be careful about choosing a style that is trending because in a couple of years it could look out of fashion.
There should be a good quality to the color combinations. We offer unlimited revisions so don't be afraid to play with the color until it looks right to you.
In the end it's about choosing something that you like. No matter how good a logo is you won’t be satisfied with it unless it matches your personal style.
History of Logo Design
Since ancient cultures roamed the globe, ideas were represented with symbols and illustrations. Symbols are deeply ingrained in our collective thought. That’s what makes them so effective. Symbols can transcend language and sometimes culture.
Something visual sticks better than something you heard. Art has been with the human race since cave painting. Logos can have multiple meanings in a small package, the colors, general shape, hidden shapes, and negative space. A symbol can pack a lot of information in a small package. That’s what makes them so cool. They are not a modern phenomenon. Over thousands of years humans have been identifying themselves by use of symbols or emblems. Individuals, organizations, and families that make use of logo designs are simply reliving the history of hieroglyphics, ancient symbols and crests. In reality a greater percentage of the design work throughout human history in the last six thousand years is based on the attempt of individuals and organizations to communicate ideas to their target group.
In the 1900’s when mass production was taking off a logo was a necessity for almost any business. Advertising got available and popular. Within America and Canada the history of logo design marked a paradigm shift from 1950 and on. Companies came to the realization that putting thought into logo design and making use of symbols instead of the traditional utilitarian logos could be of great impact. They began to brand their products so they could be easily identified.
The 1970’s took a different turn in design as the digital era began. This allowed the designers of logos to make use of computers in drawing and placement of images or photos within the logos. The secret behind the rapid logo revolution was the unique attachment of the design elements to specific societal meanings.
Over the last decades, as technology got more complex. The design of logos became simpler for ease and speed of recognition by the public. Logos as we know them today, are intelligent graphic images that are carefully designed to impart their concepts, both consciously and sub-consciously for immediate recognition by a specific target audience.
In the early 2000’s a change with the rise of the internet shifted how logos were developed, they became a visual movement. These were typified by rounded letters, bright colors and multiple gradients. As digital technologies progressed, it wasn’t necessary to mimic 3D with 2D. Things went into minimalism and flat design. The elements of these styles dropped stylistic characters like shadows, textures and gradients that seem to make text and other graphics lift away from the computer screen or printed page. But what minimalism and flat design achieved was a crisper, cleaner, more modern feel, and a minimal distraction to the substance of what’s being communicated. And now flat design is fading away. To withstand the growing numbers of competitors, businesses must come up with a unique logo which will stand out and sell the brand.
What 2010 and beyond was taught us is that brands need to embrace adaptability in their logos. It isn’t common anymore for a logo to last 30 years. Major brands have embraced the fact that to stay current, they need to regularly update their logos. Pepsi for instance. This doesn’t mean performing a complete overhaul, but rather making subtle stylistic changes to your logo to keep it relevant. A powerful logo can create an impression in people’s mind that they will be ready to do business with you when the time is right. The logo builds an image that is beyond the individual lives of those operation the brand itself. It helps to retain loyal customers who would shy away from leaving you once competitors come knocking. A great logo which is substantial and meaningful will boost a brand and see to its growth.
In conclusion, looking at the vast, winding history of logo design is fascinating and useful because it allows us to see how our ideas have changed and makes us anticipate how they can change in the future. They are steeped in the meaning of our culture and past. Our ability to represent ourselves and things that matter to us symbolically will generate countless additional innovative iterations of our fascinating shared culture and history as we create new symbols and designs. There will continue to be changes to logo styles as we move into the future. Add your logo to the history of commerce and be a part of human expression through design.
Top Logo Trends to Follow in 2019
The logo drawing industry is changing at an exceptionally quick speed. What was popular five years prior may not be glamorous today. As trendy logo designing strategies for pulling in clients turned out to be more compelling, logo configuration must keep up the pace. As new thoughts and ideas grow quickly, logo architects experience serious difficulties tailing them. Luckily, logo specialists are focused on concentrated brief patterns of trendy logo architecture and are anticipating where the logo plan industry is heading. Here’s assembled a rundown of 10 inclines that will command 2019.
Simplification of Form
This basic plan is tied in with stripping your logo structure to the essentials and making it as perfect and moderate as possible. Propelling web advancements and cross-stage necessities (corporate or social media needs) are among the components that restored this pattern. Your image must look great over all mediums, from business cards to sites and portable applications. This is the reason some real brands have patched up their logos, giving them a more honed, edgier look.
Simple Logotype Format
Intelligible textual style combined with straightforward geometric shapes (Lines, CenterPoint, Square shapes, Circles) will keep on holding ground. Having risen in 2018, this amazing pattern is picking up force quick. What makes it uncommon? Initially, logotypes are known for their effortlessness and intelligibility (think Apple, Adidas, and Facebook). Secondly, straightforward realistic components give your symbol or logo a decent, predictable look. At last, when applying for pragmatic usage, clean geometric shapes can make solid visual impacts and hoist your logo in the top among those of your rivals.
Stacking The Letter
Here's another hot pattern for logotypes. The basic thought is to put words over one another, making long expressions less complicated to grasp. This logo pattern made enormous waves in 2017-2018, and it appears as though organizations can't get enough of it. Enlightening and exquisite, it will keep holding ground in 2019 as well. Letter stacking functions was accepted admirably from clients and most of them preferred contrasting colors. It's a convincing approach to accomplish innovation and catch the attention of potential clients.
Coat of Arms Style
The year 2018 definitely presented to us a variety of logos mirroring old escutcheons, symbols, stamps, and so on. Content or text, is generally put inside a circle or crescent, with dates as a typical component. Captivating colors and clear realistic shapes make solid retro vibes. Such logos bring out relationship with custom, legacy, and life span telling stories straight out of the logo.
In logo configuration, slicing are wide parallel lines that appear to make "cuts" in the logo. This pattern will turn out to be considerably greater in 2019, and here's the reason. To start with, cutting or slices adds some fresh vibe to the logo seal, making it effortless to comprehend. Secondly, you can utilize this methodology to apply keen impacts and smart visual mirage (suppose it as negative space). What's more, to wrap things up, slicing gives your logo a finished three-dimensional look.
This procedure does not require any introduction. Logos with negative space have been around for a couple of years, and 2019 will be no special case. This logo pattern has developed throughout the years, moving from logomarks to logotypes. Presently we see more content logos with shapes and pictures covered up inside or between the letters.
Choosing Text as a Playground
It would seem that 2018 has been ruled by logotypes. As a noteworthy powerful branding tool, typography is a long way from being completely investigated. In surplus to the developing methods mentioned above, logo developers have explored different avenues regarding kerning, separating, textual style blends, and significantly more. Take a gander at the perfect works of art one can make with a touch of creative ability!
Overlaying energetic hues or color shade makes a fresh out of the box new tone, offering color acuity to your design. MasterCard's ongoing logo update inhaled new life into the system, demonstrating that it fits a wide range of brands, including prominent organizations.
Transitions of Colors and Gradients
Visual fashioners or logo designers rediscovered the intensity of gradients in 2017-2018, however the pattern won't be obsolete away at any point in the near future. Shading changes in logo can be effectively connected to both symbols and content, particularly for a gigantic, massive text.
Despite the fact that it's being restored by moderate patterns (like those mentioned above), lettering still holds its position rigidly. A plenty of ventures, including bistros, hairstyling salons, and photograph studios, will keep inspecting prospects in the intensity of this pattern. Get ready to see more logotypes with mind boggling engravings! That’s pretty much of the 10 mainstream ideas that you need to pay special attention in 2019 to stay ahead of the game.